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The organization of the wedding SPb

In world practice, the activities of the organization of events is called Event-management*, the name is often used in Russia. The organization of events became an independent branch about 15 years ago. The industry was born and developed in the United States, then spread to Western Europe and eventually reached Russia. In Europe and the United States today there are professional associations, literature, recognized industry standards, but in Russia few people are engaged in the study of issues in this area and the analysis of Western experience.

Wedding Agency ArtJam strives to bring to the Russian reality the world standards of the event industry, so our task is to analyze the traditions and main trends, as well as to develop practical solutions.

In 2010, Art Jam organized an international seminar on the entertainment industry and its trends in different countries. The event was attended by representatives of Brazil, the Netherlands, China, Romania, Slovakia and Russia. The topics of the seminar were world trends, traditions of festive celebrations, corporate events and wedding organization St. Petersburg, 2010.

The program of the seminar, consisting of several parts, was aimed at familiarizing all participants of the project not only with the traditions of organizing events in different countries, but also to analyze the situation in each country.

So it turned out that in the Netherlands for private celebrations do not apply to the Agency, but without exception, corporate celebrations are held by specialized companies. In Slovakia, now there is a real boom of weddings in the national style, which sometimes crosses the boundaries of common sense and becomes like a carnival. The couple 3 years before the wedding begins to shoot a wedding portfolio and video. For example, as the groom goes to meet the parents of the bride by all the canons of culture (despite the fact that before the shooting they were very familiar). Some couples for these 3 years diverge, but remain the owners of a large stack of pre-wedding photos. Wedding organization (SPb) is really very different from this approach.

During the practical part, we selected the most striking industry trends in different countries and developed new holiday programs in accordance with them. The implementation of the programs is planned until the end of 2010, and we are interested to see how what is popular in other countries is suitable for Russia.

Art Jam specialists believe that only constant analysis and in-depth study of their industry can guarantee amazing holidays for our customers.

* From eng. «event management»

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